The Children’s Place, Inc. (Nasdaq: PLCE), a leading omni-channel children’s specialty portfolio of brands with a digital-first model, is excited to reveal the grand finale of its holiday campaign, featuring the Queen of Christmas, Mariah Carey. Joining Snoop Dogg and former Boy Band members in the three-part trilogy, Mariah Carey, along with her twin children Moroccan and Monroe Cannon, make their first-ever joint campaign appearance. The heartwarming video, titled “An Iconic Holiday: Part 3,” showcases the family in festive Mama Claus and Santa’s Helper coordinating graphic tees, along with the brand’s renowned matching family pajamas.
Mariah Carey’s Debut in Matching Family Christmas Pajamas
In the final installment of the blockbuster holiday campaign, Mariah Carey and her children sport The Children’s Place’s new Holiday collection, bringing to life the brand’s vision of creating memorable family moments during the festive season. The campaign features Mariah Carey’s holiday anthem, “All I Want for Christmas is You,” adding a magical touch to the video. Additionally, Mariah Carey introduces “The Dress by Mariah Carey,” a limited-edition dress she designed exclusively for the brand, available at childrensplace.com for $149.99.
A Magical Collaboration and Festive Family Traditions
Maegan Markee, Brand President at The Children’s Place, expressed excitement about the collaboration, stating, “Mariah is a Christmas icon and will be for generations to come, bringing families together through her music.” The holiday campaign captures the essence of family traditions, with Mariah Carey emphasizing the sweetness of baking Christmas cookies and cuddling around the fireplace in matching family pajamas from The Children’s Place.
Mariah Carey’s Seal of Approval
In her endorsement, Mariah Carey lauds The Children’s Place as the go-to destination for matching family Christmas pajamas and outfits. As a fan of the holidays and Christmas, Carey notes the brand’s dominance in children’s apparel and praises its dedication to creating festive and quality designs. The Children’s Place offers over 30 matching family collections, ensuring there’s something for every member, including pets.
Holiday Shopping at The Children’s Place
The Children’s Place 2023 Holiday Dressy Assortment, Festive Graphic Tees, and Family Pajama Collection cater to all family members, from newborns to adults, with sizes up to XXXL. With affordable price points, ultra-soft fabrics, and availability online and in stores, The Children’s Place is positioned as the ultimate holiday destination for families looking to celebrate in style.
Wishing a Happy and Healthy Holiday Season
Maegan Markee, on behalf of The Children’s Place, extends warm wishes for a happy and healthy holiday season, emphasizing the brand’s commitment to bringing joy to families. The new collection is now available for purchase on www.childrensplace.com, in The Children’s Place stores nationwide and in Canada, and on The Children’s Place Amazon storefront at www.Amazon.com/TheChildrensPlace.
For more information about The Children’s Place 2023 Holiday Campaign and to shop the brand’s Holiday product collections, please visit www.childrensplace.com and follow @ChildrensPlace on Instagram and Facebook.
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