No one understands the importance of proper hydration quite like global soccer icon Lionel Messi. After a long search for the perfect drink, Messi found himself dissatisfied with existing options. Drinks were either healthy but flavorless, or tasty but packed with sugar and calories. Refusing to compromise, Messi decided to create his own solution. Today, he proudly introduces Más+ by Messi, a next-generation hydration beverage that combines the best of both worlds: top-notch ingredients and phenomenal taste.
Messi calls this innovation “Positive Hydration” — a balanced blend of electrolytes, vitamins, and minerals in four sensational flavors. Más+ offers natural flavors without artificial sweeteners, colors, or caffeine. More than just a name on the label, Messi is a hands-on founder of Más+ by Messi and The Más+ Next Generation Beverage Co., collaborating with flavor innovators from The Mark Anthony Group to bring this dream to life.
The name “Más+” was chosen from about 450 contenders, perfectly capturing Messi’s ethos of always striving for more. The “+” symbolizes an extra boost of positivity, encouraging everyone to enjoy more of life’s pleasures like music, laughter, and quality time with loved ones. Más+ isn’t just for athletes; it’s for anyone looking to stay healthy and hydrated, making it an everyday essential.
“Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste,” Messi said. “Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.” This commitment to quality and inclusivity is at the heart of Más+, making it a standout in the crowded beverage market.
The global rollout kicks off close to Messi’s home turf in Miami on June 13, where lucky fans can be the first to taste Más+ at a local store. Details on the exact location will be revealed on the Más+ Instagram account @masbymessi. This exclusive launch event promises to be a vibrant celebration of Messi’s latest venture.
Available in four tantalizing flavors, each inspired by significant moments in Messi’s life, Más+ offers something for every palate. From the berry-pineapple blend of Miami Punch, reflecting Messi’s new chapter in Miami, to the citrusy Orange d’Or, celebrating his record eight Ballon d’Or wins, each sip is a tribute to his incredible journey. Berry Copa Crush and Limón Lime League further honor his remarkable achievements with their deliciously refreshing profiles.
Here is the breakdown of what’s to come for Más+
- On June 13, a limited supply of Más+ by Messi drops exclusively at a local store in Miami, and U.S. fans who sign up now on masbymessi.com will be the first to get access to new product drops.
- From June 14, Commemorative Special Edition Variety Packs (containing two 16.9oz PET bottles of all four flavors) and individual 16.9oz PET bottles will be available online in the U.S. at masbymessi.com. Más+ by Messi will also be available at key retail partners in South Florida, including Publix and Walmart, and available for delivery in as fast as 15 minutes through Gopuff.
- From July, four-flavor variety packs of 12 x 12oz cans will be available in the U.S. at masbymessi.com.
- From August, Más+ by Messi will expand to other markets and retailers across Florida and the U.S., and to global markets soon after.
With only 10 calories and 1g of cane sugar per 16.9oz bottle, and even fewer in the 12oz cans, Más+ ensures that you can enjoy great taste without any guilt. The drink will soon be available in stores and online, starting with limited edition packs in the U.S. and expanding to global markets. So, stay tuned to masbymessi.com and @masbymessi on Instagram for the latest updates and get ready to experience hydration the Messi way!
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Courtney Rose is an Entertainment Writer at Feeling the Vibe Magazine based in New York. Pop culture and rom-com obsessed. Studied Journalism and is up to date on all the latest entertainment news. For tips or comments, email me at Courtney@feelingthevibe.com