Marc Jacobs Beauty Releases New Mascara Campaign Starring Kaia Gerber!

All the details of this new beauty venture!

Marc Beauty recently released a campaign for their new mascara, Velvet Noir. The beauty brand recruited model (and Cindy Crawford‘s daughter) Kaia Gerber to be the face of the ad campaign.

Marc Beauty’s Velvet Noir mascara is a “major volume mascara” according to the official press release. The tagline used on social media for the ad is “Major Model, Major Mascara.” Check out a couple of the images below!

Marc Beauty Kaia Gerber
Image from PR Newswire

 

Marc Beauty Kaia Gerber
Image from PR Newswire

 

Marc Beauty Kaia Gerber Billboard in LA
Image from Instagram/MarcBeauty

 

Marc Beauty will release the full ad campaign in the March issue of Vogue, and the mascara is available for purchase at Sephora or marcjacobsbeauty.com.