Hard Rock International, in collaboration with global brand ambassador Lionel Messi, unveils a delectable surprise for young rock enthusiasts with the launch of “The Hard Rock Messi Kids Menu.” This exciting culinary journey kicks off today at all participating Hard Rock Cafes and select Hard Rock Hotels worldwide, offering a delightful array of Messi-inspired dishes and a chance for families to indulge in a fun dining experience.
A Culinary Kick with Messi’s Touch
The menu introduces the Messi X Burger, the Messi Golden Chicken Sandwich, and other kid-friendly options designed to tantalize young taste buds. As a special treat, each meal includes a complimentary mini golden soccer ball toy, a collectible poster, activity sheet, and stickers—a perfect nod to the soccer legend’s global charisma and appeal.
Messi’s Perspective on Family Dining
Leo Messi, the global brand ambassador and a father of three, expresses his enthusiasm for the collaboration, stating, “As a father of three, I have always had a special connection with kids. Now with my partners at Hard Rock, we will kick-off the new kids menu, offering families a variety of tasty meals and a fun dining experience.”
Taking Messi Magic Home
For fans looking to extend the Messi magic beyond the dining experience, a new collection of Hard Rock X Messi 3.0 merchandise awaits. This collection, available for both kids and adults, includes a kid-sized version of the iconic Messi Chef’s Coat and a special mini soccer ball. Notably, a portion of the proceeds from mini soccer ball sales at the Rock Shop will be donated to children’s charities worldwide through the Hard Rock Heals Foundation.
An Immersive Digital Experience
Enhancing the excitement, fans can scan a QR code to embark on a 360-degree digital journey with Leo Messi himself. This interactive experience offers a glimpse of an AI-generated Messi enjoying the Messi Chicken Sandwich or greeting fans at the Hard Rock Cafe. Additionally, fans can access new retail options, engage in a trivia game, download wallpapers, and more through the 360 digital platform.
A Proud Collaboration
Jim Allen, Chairman of Hard Rock International, expresses the brand’s excitement about partnering with Messi, saying, “We know how much children and their parents alike look up to Leo, and we’re proud to offer something wholesome for the whole family to enjoy while visiting our locations around the world.”
For those eager to savor the experience, “The Hard Rock Messi Kids Menu” promises not just delicious meals but a rockin’ good time for families worldwide.
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