Jessica Simpson Takes Cutest Photo with Maxi Drew at Beauty Con LA

Jessica Simpson introduces new beauty line at Beauty Con LA.

Beauty mogul, Jessica Simpson attended Beauty Con LA to unveil her Beauty Fiend Line.

Jessica posted a photo to Instagram of herself with friend and celebrity makeup artist, Joyce Bonelli to talk about Beauty Fiend.

View this post on Instagram

On my way to #BeautyConLA with @joycebonelli to talk all things Beauty Fiend! ? #JSBeautyFiend

A post shared by Jessica Simpson (@jessicasimpson) on

A super cute moment of the night?  When Jessica’s mini-me, her daughter Maxi Drew helped mom run the booth at Beauty Con LA.

Joyce also posted a photo of the two blondes on the pink carpet, saying “HAHA TYPICAL PINK CARPET MOMENT. SO MUCH FUN HAVING A ‘KIKI’ WITH JESS YESTERDAY ! THANKYOU !!!! @jessicasimpson#BEAUTYCONLA

Check out Jessica’s new line at